PureLift Liquid Velvet Lipstick

Lift. Refine. Awaken.

A smooth-gliding liquid velvet lip veil designed for effortless beauty and everyday comfort. Lightweight and softly refined, it delivers even, diffused color with a modern soft-focus finish — never heavy, never overpowering.

Created to feel easy, elegant, and wearable, this lip veil enhances the natural look of lips with quiet confidence. A modern expression of refined beauty, made to elevate without excess.

The Experience

Silky glide • Weightless comfort • Soft-focus velvet finish

Formulated with Intention

Crafted with smoothing silicones, blurring powders, and conditioning elements, this formula glides on seamlessly while softening the appearance of lips. Finely balanced, light-reflecting pigments add subtle dimension and depth, creating a refined velvet finish that feels breathable, comfortable, and modern throughout wear.

Available Shades

• Warm Rose Brown – Balanced, soft-rose undertones for everyday elegance
• Pinky Nude – A delicate pink glow for a fresh, youthful look

How to Use

Apply directly to the lips using the applicator. Allow the formula to set for a soft velvet finish. Reapply as desired to build color and definition.

Details

Liquid velvet lipstick with a smooth-glide, lightweight feel and a softly diffused finish.

Ingredients

Isododecane, Dimethicone, Trimethylsiloxysilicate, Polybutene, Petrolatum, Kaolin,
Silica, Cyclopentasiloxane, Disteardimonium Hectorite, Cyclohexasiloxane, Propylene
Carbonate, Calcium Aluminum Borosilicate, Caprylyl Glycol, Glyceryl
Behenate/Eicosadioate, Persea Gratissima (Avocado) Oil, Phenoxyethanol, Silica
Dimethyl Silylate, Synthetic Fluorphlogopite, Tin Oxide, Tocopherol, Vanillin.

[+/–] CI 15850 (Red 7 Lake), CI 77491, CI 77492, CI 77499 (Iron Oxides),
CI 77891 (Titanium Dioxide), CI 42090 (Blue 1 Lake), CI 75470 (Carmine),
CI 77742 (Manganese Violet), Mica.