{"title":"Makeup","description":"\u003cp\u003eElevated essentials.\u003cbr\u003eRefined coverage.\u003cbr\u003eModern radiance.\u003cbr\u003e\u003c\/p\u003e","products":[{"product_id":"purelift-luxury-vitamin-e-lip-balm-natural-hydration-with-shea-aloe","title":"PureLift Natural Vitamin E Lipstick","description":"\u003cp data-start=\"407\" data-end=\"450\"\u003e\u003cstrong data-start=\"411\" data-end=\"450\"\u003ePureLift Natural Vitamin E Lipstick\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"452\" data-end=\"477\"\u003e\u003cstrong data-start=\"452\" data-end=\"477\"\u003eLift. Refine. Awaken.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"479\" data-end=\"573\"\u003eA refined lip essential created to soften, protect, and restore lips with effortless elegance.\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"760\"\u003eThis smooth-gliding formula delivers lightweight comfort while helping maintain softness and balance throughout the day. Lips feel supple, polished, and naturally refined  never heavy.\u003c\/p\u003e\n\u003chr data-start=\"762\" data-end=\"765\"\u003e\n\u003cp data-start=\"767\" data-end=\"789\"\u003e\u003cstrong data-start=\"771\" data-end=\"789\"\u003eThe Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"767\" data-end=\"789\"\u003eNourish. Soothe. Multitask.\u003c\/p\u003e\n\u003cp data-start=\"767\" data-end=\"789\"\u003eA conditioning stick for quick, targeted hydration anywhere  lips, brows, or cuticles. Glides on smoothly, leaving skin soft and soothed. A simple, multitasking product your clients will reach for again and again.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"849\"\u003eSilky glide • Weightless comfort • Naturally refined finish\u003c\/p\u003e\n\u003chr data-start=\"851\" data-end=\"854\"\u003e\n\u003cp data-start=\"856\" data-end=\"889\"\u003e\u003cstrong data-start=\"860\" data-end=\"889\"\u003eFormulated with Intention\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"1122\"\u003eCrafted with vitamin E, shea butter, and aloe vera, this formula supports lip comfort and moisture while maintaining a breathable, refined feel. Carefully selected emollients create a soft protective veil designed for everyday wear.\u003c\/p\u003e\n\u003chr data-start=\"1124\" data-end=\"1127\"\u003e\n\u003cp data-start=\"1129\" data-end=\"1147\"\u003e\u003cstrong data-start=\"1133\" data-end=\"1147\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1148\" data-end=\"1236\"\u003eApply directly to the lips as desired. Reapply throughout the day for continued comfort.\u003c\/p\u003e\n\u003chr data-start=\"1238\" data-end=\"1241\"\u003e\n\u003cp data-start=\"1243\" data-end=\"1258\"\u003e\u003cstrong data-start=\"1247\" data-end=\"1258\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1301\"\u003eSmooth, lightweight lipstick for daily use\u003c\/p\u003e\n\u003chr data-start=\"1303\" data-end=\"1306\"\u003e\n\u003cp data-start=\"1308\" data-end=\"1327\"\u003e\u003cstrong data-start=\"1312\" data-end=\"1327\"\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1328\" data-end=\"1592\"\u003eOctyldodecanol, Beeswax, Petrolatum, Isopropyl Palmitate, Polyethylene, Butyrospermum Parkii (Shea) Butter, Phenoxyethanol, Caprylyl Glycol, Caprylic\/Capric Triglyceride, Menthol, Tocopheryl Acetate, Aloe Barbadensis (Aloe Vera) Leaf, Sorbic Acid, Polybutene\u003c\/p\u003e","brand":"PureLift","offers":[{"title":"4 g","offer_id":46203648442508,"sku":"PL-VITE-LIP","price":24.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/5232\/6796\/files\/LIP_STICK.png?v=1771733230"},{"product_id":"purelift-bb-cream-light-medium","title":"PureLift BB Cream","description":"\u003cp\u003e\u003cstrong\u003eLift. Refine. Awaken.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eEffortless perfection begins with skin that looks naturally luminous.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003ePureLift BB Cream is a refined tinted moisturizer, thoughtfully formulated and made in Canada. Designed to even tone, soften imperfections, and enhance your natural complexion without masking it, this multitasking formula delivers breathable coverage with a radiant, skin-like finish.\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003eHydrate. Even. Glow.\u003c\/p\u003e\n\u003chr data-end=\"701\" data-start=\"698\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• Lightweight, breathable coverage\u003cbr data-end=\"763\" data-start=\"760\"\u003e• Infused with Niacinamide to refine and smooth\u003cbr data-end=\"813\" data-start=\"810\"\u003e• Peptides to support firmness and elasticity\u003cbr data-end=\"861\" data-start=\"858\"\u003e• Hyaluronic Acid \u0026amp; Squalane for lasting hydration\u003cbr data-end=\"914\" data-start=\"911\"\u003e• Soft-focus radiant finish\u003cbr data-end=\"944\" data-start=\"941\"\u003e• Suitable for all skin types\u003cbr data-end=\"976\" data-start=\"973\"\u003e• Made in Canada 🇨🇦\u003c\/p\u003e\n\u003chr data-end=\"1004\" data-start=\"1001\"\u003e\n\u003cp data-end=\"1034\" data-start=\"1006\"\u003e\u003cstrong\u003eFormulated With Intention\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEach ingredient is carefully selected to support both immediate refinement and long-term skin health. Lightweight hydrators, antioxidant botanicals, and skin-supporting peptides work in harmony to create a polished, balanced complexion that feels comfortable throughout the day.\u003c\/p\u003e\n\u003cp\u003eThis is complexion care elevated.\u003c\/p\u003e\n\u003chr data-end=\"1354\" data-start=\"1351\"\u003e\n\u003cp data-end=\"1379\" data-start=\"1356\"\u003e\u003cstrong\u003eThe Signature Finish\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSmooth and weightless with a velvet-like glide, the formula melts seamlessly into the skin. The result is a naturally even tone with a luminous, soft-focus glow — never heavy, never greasy.\u003c\/p\u003e\n\u003cp\u003eDesigned for those who value understated elegance, PureLift perfects the skin while allowing its natural beauty to remain the focus.\u003c\/p\u003e\n\u003chr data-end=\"1709\" data-start=\"1706\"\u003e\n\u003cp data-end=\"1730\" data-start=\"1711\"\u003e\u003cstrong\u003eAvailable Shades\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• \u003cstrong data-end=\"1745\" data-start=\"1734\"\u003eNeutral\u003c\/strong\u003e – Balanced undertone for a naturally even complexion\u003cbr data-end=\"1801\" data-start=\"1798\"\u003e• \u003cstrong data-end=\"1819\" data-start=\"1803\"\u003eLight Medium\u003c\/strong\u003e – Soft warmth ideal for light to medium skin tones\u003c\/p\u003e\n\u003chr data-end=\"1877\" data-start=\"1874\"\u003e\n\u003cp data-end=\"1892\" data-start=\"1879\"\u003eHow to Use\u003c\/p\u003e\n\u003cp\u003eApply a small amount to clean, moisturized skin.\u003cbr data-end=\"1945\" data-start=\"1942\"\u003eBlend evenly using fingertips, a brush, or sponge.\u003cbr data-end=\"1998\" data-start=\"1995\"\u003eWear alone for a natural finish or layer as desired for added coverage.\u003c\/p\u003e\n\u003chr data-end=\"2074\" data-start=\"2071\"\u003e\n\u003cp data-end=\"2090\" data-start=\"2076\"\u003e\u003cstrong\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAqua (Water), Squalane, Glycerin, Glyceryl Stearate, Benzophenone-3, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Butylene Glycol, PEG-40 Stearate, Niacinamide, Octyldodecyl Stearoyl Stearate, Phenyl Trimethicone, Aloe Barbadensis Leaf Extract, Aluminum Hydroxide, Ammonium Acryloyldimethyltaurate\/VP Copolymer, Anthemis Nobilis Flower Extract, Ascorbyl Palmitate, BHT, Carbomer, Carthamus Tinctorius Seed Oil, Cetyl Alcohol, Chlorphenesin, Cucumis Sativus Fruit Extract, Dimethicone, Disodium EDTA, Ethylhexyl Palmitate, Laminaria Saccharina Extract, Lecithin, Myristyl Alcohol, Palmitoyl Tetrapeptide-7, Palmitoyl Tripeptide-1, Panax Ginseng Root Extract, Phenoxyethanol, Polymethylsilsesquioxane, Polysorbate 20, Retinyl Palmitate, Silica, Sodium Dehydroacetate, Sodium Hyaluronate, Sodium Lactate, Stearic Acid, Tocopheryl Acetate, Xanthan Gum, CI 77491, CI 77492, CI 77499, CI 77891.\u003c\/p\u003e","brand":"PureLift","offers":[{"title":"Neutral","offer_id":46256153264268,"sku":null,"price":55.0,"currency_code":"CAD","in_stock":true},{"title":"Light Medium","offer_id":46256153297036,"sku":null,"price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/5232\/6796\/files\/BB_CREAM_IMAGE.png?v=1771652276"},{"product_id":"purelift®-smooth-glide-lip-veil","title":"PureLift Liquid Velvet Lipstick","description":"\u003cp data-start=\"230\" data-end=\"258\"\u003e\u003cstrong data-start=\"233\" data-end=\"258\"\u003eLift. Refine. Awaken.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"260\" data-end=\"484\"\u003eA smooth-gliding liquid velvet lip veil designed for effortless beauty and everyday comfort. Lightweight and softly refined, it delivers even, diffused color with a modern soft-focus finish — never heavy, never overpowering.\u003c\/p\u003e\n\u003cp data-start=\"486\" data-end=\"672\"\u003eCreated to feel easy, elegant, and wearable, this lip veil enhances the natural look of lips with quiet confidence. A modern expression of refined beauty, made to elevate without excess.\u003c\/p\u003e\n\u003chr data-start=\"674\" data-end=\"677\"\u003e\n\u003cp data-start=\"679\" data-end=\"700\"\u003e\u003cstrong data-start=\"682\" data-end=\"700\"\u003eThe Experience\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"760\"\u003eSilky glide • Weightless comfort • Soft-focus velvet finish\u003c\/p\u003e\n\u003chr data-start=\"762\" data-end=\"765\"\u003e\n\u003cp data-start=\"767\" data-end=\"799\"\u003e\u003cstrong data-start=\"770\" data-end=\"799\"\u003eFormulated with Intention\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"800\" data-end=\"1124\"\u003eCrafted with smoothing silicones, blurring powders, and conditioning elements, this formula glides on seamlessly while softening the appearance of lips. Finely balanced, light-reflecting pigments add subtle dimension and depth, creating a refined velvet finish that feels breathable, comfortable, and modern throughout wear.\u003c\/p\u003e\n\u003chr data-start=\"1126\" data-end=\"1129\"\u003e\n\u003cp data-start=\"1131\" data-end=\"1154\"\u003e\u003cstrong data-start=\"1134\" data-end=\"1154\"\u003eAvailable Shades\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1155\" data-end=\"1296\"\u003e• \u003cstrong\u003eWarm Rose Brown\u003c\/strong\u003e – Balanced, soft-rose undertones for everyday elegance\u003cbr data-start=\"1225\" data-end=\"1228\"\u003e• \u003cstrong data-start=\"1230\" data-end=\"1244\"\u003ePinky Nude\u003c\/strong\u003e – A delicate pink glow for a fresh, youthful look\u003c\/p\u003e\n\u003chr data-start=\"1298\" data-end=\"1301\"\u003e\n\u003cp data-start=\"1303\" data-end=\"1320\"\u003e\u003cstrong data-start=\"1306\" data-end=\"1320\"\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply directly to the lips using the applicator. Allow the formula to set for a soft velvet finish. Reapply as desired to build color and definition.\u003c\/p\u003e\n\u003chr data-start=\"1472\" data-end=\"1475\"\u003e\n\u003cp data-start=\"1477\" data-end=\"1491\"\u003e\u003cstrong data-start=\"1480\" data-end=\"1491\"\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1492\" data-end=\"1582\"\u003eLiquid velvet lipstick with a smooth-glide, lightweight feel and a softly diffused finish.\u003c\/p\u003e\n\u003chr data-start=\"1584\" data-end=\"1587\"\u003e\n\u003cp data-start=\"1589\" data-end=\"1607\"\u003e\u003cstrong data-start=\"1592\" data-end=\"1607\"\u003eIngredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1608\" data-end=\"2008\"\u003eIsododecane, Dimethicone, Trimethylsiloxysilicate, Polybutene, Petrolatum, Kaolin,\u003cbr data-start=\"1690\" data-end=\"1693\"\u003eSilica, Cyclopentasiloxane, Disteardimonium Hectorite, Cyclohexasiloxane, Propylene\u003cbr data-start=\"1776\" data-end=\"1779\"\u003eCarbonate, Calcium Aluminum Borosilicate, Caprylyl Glycol, Glyceryl\u003cbr data-start=\"1846\" data-end=\"1849\"\u003eBehenate\/Eicosadioate, Persea Gratissima (Avocado) Oil, Phenoxyethanol, Silica\u003cbr data-start=\"1927\" data-end=\"1930\"\u003eDimethyl Silylate, Synthetic Fluorphlogopite, Tin Oxide, Tocopherol, Vanillin.\u003c\/p\u003e\n\u003cp data-start=\"2010\" data-end=\"2198\"\u003e\u003cstrong data-start=\"2010\" data-end=\"2019\"\u003e[+\/–]\u003c\/strong\u003e CI 15850 (Red 7 Lake), CI 77491, CI 77492, CI 77499 (Iron Oxides),\u003cbr data-start=\"2086\" data-end=\"2089\"\u003eCI 77891 (Titanium Dioxide), CI 42090 (Blue 1 Lake), CI 75470 (Carmine),\u003cbr data-start=\"2161\" data-end=\"2164\"\u003eCI 77742 (Manganese Violet), Mica.\u003c\/p\u003e","brand":"PureLift","offers":[{"title":"Warm Rose Brown","offer_id":46257915854988,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true},{"title":"Rosy Nude","offer_id":46257915887756,"sku":null,"price":35.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/5232\/6796\/files\/ChatGPT_Image_Feb_15_2026_11_51_53_PM.png?v=1771224844"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0751\/5232\/6796\/collections\/make_up_models.png?v=1771216820","url":"https:\/\/www.purelift.ca\/collections\/makeup-1.oembed","provider":"www.purelift.ca","version":"1.0","type":"link"}